Luxe Italian brand Montegrappa, famous for its writing instruments, watches and accessories, recently unveiled a new men’s fragrance. The scent adds to the Montegrappa’s Nero Uno lifestyle collection, according to the Moodie Report.
Juice for the sophisticated and masculine fragrance is composed of ingredients from the Montegrappa mountain, such as herbs, spices, citrus aromas and wood oils.

Key markets for the fragrance include Italy and Middle East locations, such as Saudi Arabia, Dubai, Bahrain and Qatar. In travel retail, the brand enjoys a strong presence inflight, particularly onboard Emirates Airline. The prestige line will retail at around US$100 for a 100ml edt, according to the Report.